Aligning Intention with Impact

Stretching mind to come up with some new and exciting ways to do something always make us reach our full potential.

This is how creativity defines its significance and acts accordingly in business world too.

Creativity enables organization to find new ways to achieve its goal and promote healthy and steady growth numbers.

It makes enterprises adopt the methods that are not applicable with conventional methods.Previously, creativity was said to be associated with people in artistic professions such as writers, painters or musicians, but this is not anymore the case.

Creativity is much needed into the business world, as leaders at coveted positions had to rely on creative thinking to distinguish their organizations from competitors.As we are surging towards the unpredictable future, we can see that the business world is continuously changing and the resources are becoming scarcer.

Thus, this contemporary corporate world needs creative change-makers, who can come up with the ideas and bring them into life with the available resources.

In this whitepaper, we offer a checklist for plant heads to restart shop floor operations with safety and quality at its core.

With COVID-19, the world has seen a global lockdown of extraordinary magnitude.

Both digital and physical infrastructure were intact, but a deadly virus crippled the movement of people.

For manufacturing companies, this meant shop floor shutdowns worldwide.As manufacturing companies gear up to restart shop floor operations, it is imperative that plant heads are equipped with the right digital tools to automate key processes.

Imagine asking a six-year-old to sit down and watch an Oscar winner for best picture.

No matter if the movie is the best of the year, the six-year-old will not be interested because he is not the right audience.

They prefer to see SpongeBob.Custom audiences with intent allow you to reach the ideal audience for your business in your Display and Video campaigns by segmenting your ad groups based on specific keywords and landing pages you'd like to target.

Which value proposition do custom intent audiences offer advertisers?

You can use custom intent audiences with automatically created audience segments, or you can define your own audiences by entering keywords and applications related to your product or service.

Google Ads will then show ads to people who are likely interested in these keywords on pages, apps, and videos.

Are you thinking about hiring an agency to work on your WordPress SEO?

Before diving into this arena, there are a few things you will want to know in order to get the best possible results for your website.First of all, if you are operating an eCommerce website on WordPress, this will drastically change your SEO approach and the nature of any optimization campaign.

There is a world of difference between a service-based website or blog, vs an eCommerce store.Most agencies don’t actually know all that much about eCommerce, including shopper intentions and how they relate to certain keywords.

While you may think this is inconsequential from an SEO perspective, you couldn’t be more wrong.Why User Intent and Keyword Research Go Hand in HandThe kind of content that’s on your WordPress website and the behavior that you expect out of your users will determine the keywords you want to target.

Of course, your products and the industry you are in matter as well, but in general, a finely-crafted WordPress SEO campaign requires a deep understanding of the relationship between keywords and user intent.The agency that you select for your digital marketing has to be eCommerce focused and must prioritize keyword research at the outset of the campaign.

Google takes this into account and will rank you lower and lower in the search results if it notices that most users bounce quickly after searching a specific keyword.What all of this means is that in order to create a successful SEO campaign, the agency in question must be ready to perform their due diligence.