Augmented is transforming the advertising industry in more than one ways. Brands that apply augmented reality OOH advertising are seeing an increase in conversions and attaining a huge customer retention ability. Therefore, if you are still contemplating how to use augmented reality OOH advertising, we have examples of how you can deploy effective AR powered ads.
What is Augmented Reality OOH Ads?
Augmented reality is a technology that superimposes a computer-generated image on the users view of the real world, and provides a composite view.
The application of augmented reality in advertising has transformed how brands deliver customer experiences. Today, we see brands enabling their customers to try different experiences even without walking to the physical stores. Brands that have deployed augmented reality OOH effectively have realized a huge increase in conversions, and a steady growth. So, what are some of the ways businesses can deploy effective augmented reality OOH advertising? Keep reading to discover the different ways you can deploy augmented reality OOH.
The boost of the gaming and entertainment sectors is a driving factor in the dynamic growth of the AR market.
Imagine that now at exhibitions you can demonstrate large equipment in a virtual format, saving money on transportation and placement.
Many ideas can become a reality, they will be applied to a particular type of business and region.
Virtual tours to the stores add an element of fun for customers.
Here you can try on sneakers or imagine how a new table or a chair will look in your apartment.
Lots of large monthly magazines charge more than $100.000 for a four-colour full-page printed advertisement (one-time) the cost of which is determined by the price per thousand readers.
ScaleXM came up with the impact of augmented reality and virtual reality on the real estate industry.
For more read here!For More Details:-https://www.scalexm.com/the-impact-of-augmented-reality-and-virtual-reality-on-the-real-estate-industry/
Gone are the days when you used to look for traditional marketing methodologies to promote your brand.
Yes, it is far more efficient and time-saving than human-made ad buying decisions.
Currently, the programmatic advertising is limited to online ads, but in recent times, you will notice that it will trade TV slots, out-of-home ads, and other traditional advertising options too.
Being a marketer, you need to address such issues at the right time to close the deal.
However, the main problem lies to have quality digital analytics is lack of actionable data analytics tool.
Google Analytics and Adobe Analytics are useful tools, but they are not dynamic.
