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How Can You Boost Your Company’s SEO In 8 Easy Steps?

Adaan GCC Digital Solutions
How Can You Boost Your Company’s SEO In 8 Easy Steps?
Search engine optimization is more than just using the right keywords. While most people focus on keeping search engines happy, they forget that their main aim should be providing a near-perfect experience to their users. These misguided priorities reflect in your site and ultimately affect your rankings. So how can you shift that mindset and optimize your site for both users and search engines alike?

SEO Website Audit

To increase search engine optimization for your website, begin with an SEO website audit. An audit helps you identify your site’s strengths and weaknesses, so you will be able to play to your strengths while making strategic improvements to the weaker areas of your SEO.

An SEO website audit involves analyzing:

Your website structure
Information architecture
Existing content

The audit itself won’t improve SEO, but it’s the first step to effectively and efficiently boost your SEO efforts. You may not have access to the tools you need or the experience in-house to run an audit and interpret the results. Therefore, many choose to work with an experienced digital marketing agency in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia.

Improve Site Navigation

Google wants to provide the best possible experience to its users, and part of it is ensuring sites are easy to navigate. If site visitors cannot find what they are looking for, they will most likely leave your site and turn to competitors. It directly impacts your bounce rate, the time visitors spend on your site and the number of pages they view. All of this affects your rankings in search results. Also, poor navigation often leaves users with a negative impression of your brand and makes it unlikely that they’ll return.

A clear navigational structure is vital to helping visitors find what they are looking for on your site. The general rule of thumb for navigation is never to make a page more than three clicks away. Every page on your site should be accessible in just three clicks. People who land on your site shouldn’t have to click around to find what they’re looking for.

Fix Duplicate Content

Google penalizes sites with duplicate content, which can negatively impact your SEO efforts. It’s essential to regularly check your website for duplicate site content and fix these issues before it lowers your SERP rankings. Some of the most common duplicate content issues include multiple versions of content on the same page or portions of your content that are too similar to other site pages.

No matter the issue, you need to locate and fix this content to ensure that it does not penalize your page or site. Several tools are available that can help you identify duplicate content. You will need to check for duplicate content every time you add new pages or blog posts to your site.

Optimize for Mobile

Mobile site optimization is no longer optional, and Google penalizes sites not optimized for mobile devices. Both consumer businesses and B2B brands need to ensure that their site is easy to navigate and read on smaller screens. Mobile optimization is a must to make your content available and accessible to your target audience when they need it most.

If you have just started building your site, make sure that the site is built and designed with mobile users in mind, so your new site is accessible to them as well. If your site has been on the web for a while, you can consult with a digital marketing company in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia to see if your site design is mobile friendly.

Optimize for Speed

Site speed is another factor that the Google algorithm takes into account when ranking your site. A site that takes too long to load can frustrate users and cause them to leave your site. To improve bounce rates and your SERP ranking, you can make some changes to your site to improve its speed.

Image File Size: Larger image files take longer to load- compress and optimize your images so that they don’t slow down your site’s load time.

Browser Caching: Many resources are loaded when a browser loads a page.
Pages can load faster if these resources are stored locally on the user’s computer with their permission.

Script Handling: JavaScript files can slow down your site speed, so get rid of any extras you might not need.

When you improve your site speed, you’re also boosting conversion rates and rankings along with user experience.

Produce High-Quality Content

Consistent, high-quality content can help your search engine optimization efforts. There is no substitute for great content that is researched, well-written and useful to your target audience. If your website content is not relevant, it won’t provide value to your readers. Blogs are one of the best ways to step up your content creation. You can regularly publish new blog articles on topics that are relevant to your industry and your customers.

Think about questions that your audience may have and address them in blog posts. It not only helps you catch your audience’s attention but also ensures that the content remains relevant. Researching and identifying relevant keywords that your target audience uses is the first step to optimizing your content. Incorporating images in your content can capture your readers’ attention and better convey the information.

Improve Metadata

To rank higher on the Google search engine results page, you need to make it easier for Google to interpret what your pages are about. Insert metadata or improve the existing metadata on your pages to improve SEO results for your site pages.

Here’s what included in improving metadata:

Title: This will be displayed at the top of the browser window and the headline on the SERP. Try to include keywords close to the beginning of the title, preferably in the first half.

Description: The description is essential because it shows up on the SERP and tells users what the page is about. Provide a clear, concise and accurate description of the page that emphasizes chosen keywords.

Alt Tags: Alternative text tags are used to describe images, videos, or visual media that you include in your pages. It tells search crawlers what your images are about and helps search engines to determine when to deliver the content in its image search results.

Include Hyperlinks

Backlinking strategies can get a bit complicated, but they can increase the number of links back to your content if it’s worth linking to. If the content you share is valuable, other sites will link back to it. Also, insert links to your site pages internally when you have the opportunity to link to a relevant site page or blog post within your site. It allows you to guide readers to other content that they might find helpful and increases page views.

To ensure your SEO efforts last, prioritize user experience instead of milking every last SEO trick. If you want to improve your site’s SEO through digital marketing services in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia, make sure you start right while building a new site, contact us at Adaan GCC to learn more about our SEO services.
Adaan GCC Digital Solutions
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