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Assume you have a tiny Twitter account with around 250 followers. It's tough to gain a lot of involvement on Twitter, because your tweets only get 50-100 impressions, with 1-5 likes, retweets, and responses. Only a few of your tweets seem to generate more than 200 impressions or a dozen or two actions of engagement. So it's surprising and shocking to get into your Twitter statistics one day and see that a single tweet you sent has piled up 5,000 impressions. Due to a brief contact with a niche influencer, a tweet on a test account received nearly 8,000 impressions — whereas the account's tweets typically average under 100.