WooCommerce is an open-source, completely customizable, and free eCommerce platform for businesses worldwide. One of the reasons many people choose WooCommerce is because you have a lot of control over what you spend, running a large business, and migrating your website from other platforms.
Sell anything
You can sell anything such as physical products, digital products, subscriptions, appointments with WooCommerce.
No limits
WooCommerce is entirely open-source, which means you can customize each section of your website. Also, you can add unlimited products and users and take unlimited orders.
Built on WordPress
WordPress has become a widely used and basic platform for developing websites. Most of you would already know about the basics of WordPress. So managing an online store is a hassle-free experience with WordPress.
Extensions and tools
From payments and shopping to marketing, WooCommerce has got a wide variety of extensions built by third-party developers. You can customize your WooCommerce with countless actions and filters. Also, WooCommerce comes with REST API to manage everything from products to orders.
Themes
Pick the theme that works for you. WooCommerce is designed to work seamlessly with themes you know and love. You can use responsive themes that automatically adjust to the user’s screen. Around 52% of the global traffic is on mobile devices which means half of your users will be accessing your website using a mobile device.
Embed products, checkout pages, and blog post enhancements
Use shortcodes to add your products to blog posts and create landing pages that go straight to checkout. If you are generating valuable traffic from the blog posts, want to capture leads, and don’t want to lose potential customers make sure to use the following enhancements
- Lead Magnets
- Call to Action
- Newsletter Signups
- Free Checklist
- User-Friendly Popup
Categories, tags, and attributes
Adding tags can help customers to describe the product and attributes like size and colors that give extra detail. WooCommerce allows users to create a variable product to implement a set of variations on a product. Consider a shirt, you can offer large, medium, and small sizes in different colors.
Product rating and reviews
You can show customer reviews directly on the product page. Good ratings on some of the products make it more clickable. An eCommerce platform enables you to include a verified owner label.
Built-in payment processing from leading providers
Payment gateways keep the payment system running smoothly as it enables online payments for consumers and businesses. For an online merchant, WooCommerce can take payments via Stripe and PayPal. You can also accept credit cards, direct bank transfers, checks, and cash on delivery.
Coupons
Display coupons for special offers such as percentage off or special offers like free shipping. Retailers can offer coupons for whole carts or certain products.
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