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What is Google Tag Manager (GTM)?

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What is Google Tag Manager (GTM)?

What Is Google Tag Manager?

Google Tag Manager (GTM) is a tag management system (TMS) that permits users to simply add and edit snippets of custom or templated code–called tags–to a website. Tags can add analytics tracking, manage promotion pixels or make additional site functionality. GTM contains dozens of predefined tag templates needing no custom coding.

 

Components of tags & GTM

On the surface, tags and tag managers are attractive frank. But before you can start at work with them, there are a few key concepts you’ll prerequisites to distinguish about.

 

Containers

When you start working with GTM, the initial thing you’ll need to do is generate a container. A container basically “holds” all the tabs for your site.

After making a new container, GTM stretches you some code to add your site. This is your container program and it will essential to be added to the source program so it shows on each page of your site. Once you have completed, you’ll be able to add, manage, disable, or eliminate your tags as needed through GTM.

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