How Do You Make Amazing IGTV Videos? Ideally, every video you make on IGTV should have a teaser, title screen, cliffhanger, and call to action. Its popularity has led brands to experiment with shoppable Instagram content, IGTV videos, and more and identify what works best for them. Nowadays, just sharing videos is not enough and brands are constantly working on optimizing the length of Instagram videos to produce the best marketing results. With video editing tools like FlexClip, you can easily create interesting IGTV videos even if you have no video editing experience.