When building a marketing strategy making sure that your business is covering all of its bases is crucial to success. And while some may think that because of the prevalence of the internet in our modern lives that digital marketing is the only way to reach potential customers, and while no one can deny the importance of digital marketing to success, print marketing is still a viable and far reaching strategy for businesses to remember.
Print Is Physical
Print Can Be Personalized
Having an effective marketing strategy is one of the most important things that a business can do to keep itself competitive in any field.
A marketing strategy is a businesses overall plan for attracting and retaining future customers by communicating to them the benefits of the business.
It will also be important to re-evaluate these goals over time and make sure that the plan is still working while changing anything that isn't as effective as it needs to be.
As more and more marketing moves online, understanding these tools or partnering with a trusted digital marketing agency that does is becoming increasingly important as the majority of business begins to move online.
Understanding trends in the market and finding places that your competition isn't working are key to finding a niche in any business.
Keeping an ear out to things happening in the industry is also very important to help identify further gaps in the market that can be used for future marketing.
Starting a small business is a dream for many people, but once that business is started the work of making sure that it stands out in a competitive field begins.
When marketing for print shops there are many different strategies that can be utilized for success and each are important to building well rounded marketing strategy for a business in any field.
Something to remember when using digital methods is that reaching your demographic where they spend time online is more important than simply throwing ads everywhere and hoping for the best.
Studying the habits of your customers and finding groups and sites where those people spend time will help to use your print shop marketing budget online more efficiently.
While it may seem that the prevalence of the internet in our daily lives has made print marketing less effective, that has actually become the opposite case.
Because of many businesses only utilizing digital marketing methods, print has grown tremendously.
Most of the HRIS available in the market has got the performance management module since many years.
I wouldn’t blame the HRIS designers or HR professionals who have helped them design and code it into the system because they have been following the traditional flow/ process of a typical PMS.The traditional age-old process of PMS comprises of the following :1.
Employees and managers set KRA and KPA at the beginning of the year2.The setting of targets/ goals for each KPA/ KPI whether measurable or not.3.
HR converts the achievement into %ge achieved and give rating post normalisationI have worked at leadership levels in HR across many organisations, Indian and multinational and have interacted and closely felt the pain of the stakeholders namely employees, managers and CEO/ MD.
This renders the entire performance management system useless.Data analytics real-time-This is next to impossible as there is no way to find out the performance trends, top and bottom performers, pin point performance issues, bell curving, performance scores for the month, and YTD scores.Bias-Since targets and achievements are inputted by managers and individuals, there is a huge chance of bias.Dovetailed and relevant goals-this is only in theory where individual goals are dovetailed to department goals and department goals are dovetailed to company goals.
Generally, those goals which are easy and convenient to achieve are what is put inside the PMS system and hence companies land up in a situation where individuals achieve their targets but companies fall short of the target.
