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Mochtar Riady Said the Success of the OVO from the Failure of the MatahariMall.com

Berita Terkini

OVO - The founder and owner of Lippo Group Mochtar Riady explained the story of the success of building a fintech payment OVO which takes the lessons from the failure of the e-commerce business MatahariMall.com.

Mochtar said, the success of the OVO is not done in the Amazon, namely the business by determining market segmentation with clear and start from small scale.

(Read: Lippo Rumored to Sell Ovo to Emtek, Will be Merged with the FUNDS?)

The first time develop MatahariMall.com Lippo recruit about 300 people technician.

Reflecting from that experience, Mochtar said that businesses need to be more careful in developing their business through digital devices.

Therefore, he said that technology is only one instrument to convey information.

Nonprofit Marketing Tactics: 5 Unique Ideas to Attract Donors and Supporters

iConnectX

With limited resources and often relying heavily on donations, nonprofit organizations must strategically develop marketing plans that resonate with their target audience. In addition to attracting donors, nonprofit marketing strategies aim to engage supporters who may not necessarily contribute financially but are willing to dedicate their time, skills, or influence. Storytelling that Tugs at the Heartstrings of Potential Donors Storytelling is crucial in engaging potential donors and inspiring them to act in nonprofit organizations. Ultimately, storytelling that tugs at the heartstrings of potential donors is an essential tool for nonprofit organizations looking to create lasting impact. By strategically collaborating with influencers and partners, nonprofit organizations can tap into new audiences, increase brand awareness, and drive meaningful campaign engagement.