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Top Questions & Answers of Hootsuite-Social Marketing Exam
When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?
A. new employee recruitment and sales leads generated
B. advocate engagement, which is measured by weekly and monthly active participants
C. % decrease in cost per click and cost per impression
D. social reach, which is a measure of the volume of content being shared to all different social networks E. website traffic resulting from employee shares, which can be measured through the use of UTM links
When creating a paid advertisement for Instagram, you can add a ______________ that best represents the action you want your audience to take. For example, if you’re promoting a product, select “Shop Now”; if you’re promoting an event, “Learn More” would be a better choice.
A. call to action button
B. UTM parameter
C. URL parameter
D. Carousel menu
E. Owly link
The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.
A. negative SEO benefits
B. integration with print and TV campaigns
C. finely tuned targeting capabilities
D. collaborative relationships
When buying an ad for Instagram, begin by selecting an ___________ that most closely matches your business needs. For example, Clicks to Websites, Website Conversions, Video Views, or Page Post Engagement.
A. Goal
B. Tactic
C. Strategy
D. Objective
E. Mission
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