Many games come and go but Candy Crush Saga remains here forever. It was launched in 2012 now currently they have 700 million active users at the end of 2020. It is a free mobile game where gamers didn't pay for playing and still Candy Crush Saga generates 2million downloads in August 2021 and almost $34 million dollars of Revenue in August 2021.
The Switch and match Candies in this tasty puzzle adventure to progress to the next level for that sweet winning feeling! Solve puzzles with quick thinking and smart moves, and be rewarded with delicious rainbow-colored cascades and tasty candy combos!
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Over time, consumers have become more perceptive and hence less willing to pay on things that they could get for free. It isn’t as easy as before to market your products and expects great outcomes like before. In these times, the freemium business model could save you from traditional marketing tactics.
There are several other types of Business Models followed by the startups and some hold a mix of these business models. You could read about different types of business models with certain examples explaining these models into action in our blog “Top 19 Business Models That Will Hail the Startups”
Freemium Business Model:
The word “Freemium” is a portmanteau of the words “Free” and “Premium”, likewise Freemium business model has two tiers. It offers two types of products to the customers, ‘free product’ and ‘paid product’. The free product users have limited access to a few features of the product that are unlocked when the person buys the paid product.
Several factors of a freemium model appeal to the new startups as it helps to scale up the new ventures and attract a new user base without spending money on costly ad campaigns. The main objective of a freemium business model is to convert free users into paid users. To make this happen, you need to limit your free product in order to encourage free product users to unlock the features provided in the paid product. Usually, the companies limit the features by offering paid upgrades, extra features and monthly limits.
There are several points to keep in mind before launching your startup following this model. First of all, you have to give much thought to your product.
- It should have a long-term usage.
- It should motivate users to convert into paid users.
- You should provide an onboard service to demonstrate how your users can best utilize your product.
- As the free product does not claim any charges, start with nominal charges for upgrades and premium add-ons.
- Your product should have repeated payments to keep your users engaged with recurrent payments.
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