97% of website visitors who visits your website for the first time leave without buying anything from your site. Retargeting ads helps you to convert those visitors.
Retargeting in marketing helps you to target your website visitors of your company’s products or services after they leave your website without buying. After visiting specific pages in your company website, it allows you to retarget them and show your website visitors relevant visual or text ads of your product or services when they visit other websites with the help of a cookie.
Retargeting boost visibility for your brand, allowing you to reach your website visitors that has already expressed interest in your products or services.
How can you perform Retargeting Campaign?
Retargeting campaigns could be performed with the help of Google Ads, Facebook Ads, LinkedIn Ads, Bing ads and other retargeting advertising platforms.
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When you think of digital marketing you think of a strong social media presence, Facebook and Instagram ad campaigns and SEO driven traffic to a top-tier website, and effective email campaigns to lists of 10,000+ subscribers generating orders for a new, dynamic, e-commerce business.What doesn’t spring to mind is a more traditional business, essentially local rather than digital, established for many years with a strong local customer base.
In reality, though, the same tactics that brought the traffic, leads, and sales to the e-commerce business will also help the local business in two traditional areas that increase profits (more on that in a minute).
A different approachThere are, however, a few differences in how a digital marketing agency could approach the two different types of businesses’ needs.
Clearly, the strategy for a large web-based business is well-known and will start with an initial response to a social media post or ad.Once some form of contact is established, via a follow, subscribe or submission of details, the contact is then exposed to a series of content resources in various targeted media to build a positive association and make a sale.More established businesses will usually have a customer base that they already have a relationship with, but probably only have limited contact with that base via digital means.
With the accelerated growth of online purchasing, a local business needs to increase that level of contact and then expand it to create new customers.Global or Local?Whereas an e-commerce business is designed to work countrywide or worldwide, a local business might have some restrictions based on the business type.
For instance, a company in Coventry that sells soap bars can easily transfer its business to a more global scale.However, the window cleaner or roofer in the next building would need a more local targeted approach and would have to be restricted to digital marketing in the Coventry area.
At the similar time you are generating a remarketing listing, an important point you want to take a look at is the time spend to your site. If a person spends more time on your web site, it shows that they’re further interested in your services and are much more likely to end up your consumer.
