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Contentstack, the leading Content Experience Platform (CXP), today announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality (AR) proof of concept for the retail industry.
The team used readily available enterprise-grade and open source technology to build an AR app in just four weeks.
The approach demonstrates how quickly any business can leverage existing technology to build a working AR experience.The retail industry is having to quickly adapt during the COVID pandemic to reduce in-person interactions.
Using augmented reality, the Contentstack prototype helps retailers and brands to create touchless, engaging self-service experiences.
Retailers using AR technology in this way can better attract customers to brick-and-mortar stores and increase foot traffic.“This app showcases how fast and easy it is to innovate with AR — it isn’t scary or difficult and we have the blueprint,” said Sonja Kotrotsos, Head of Product Marketing for Contentstack.
“Rolling out immersive content experiences is a differentiator for brands.



