It is difficult for us to let go of our thoughts, but sometimes the more we want to suppress , the louder it becomes. Mindfulness teaches how to shift the focus to a single point of reference, such as one’s breath or bodily sensations, or a word or phrase known as a mantra. The practise has been shown to minimise distraction and rumination, make it easier to let go of negative unconscious thoughts, and encourage greater enjoyment of the present moment.
Meditation is increasingly used by executives and high performing professionals to relieve stress, retain strategic concentration, improve cognitive performance, foster emotional intelligence, and strengthen interpersonal relationships. To encourage these advantages, meditation services are increasingly offered in the workplace. Coaching the Brain has well-trained coaches who specialise in Mindfulness Based Stress Reduction Program.
According to a new research study by Fact.MR, the mindfulness meditation application market was valued at ~US$ 134 Mn in 2018, and is estimated to grow by ~7% Y-O-Y in 2019.
Influenced by a multitude of factors, spanning from ubiquity of ‘self-care’ trend to growing practice of mental health exercises, the market for mindfulness meditation application is likely to see strong growth over the years to come.
Growing preference for meditation as a viable method to unwind is serving as a major sales propellant of mindfulness meditation application market.Heavy reliance on mobile applications for seamless management of daily routines is complementing growth strides of mindfulness meditation application market.
“Convergence of educational curriculums with mindfulness meditation sessions is one of the prominent trends making its mark, uplifting the revenues of companies offering mindfulness meditation or similar applications”, suggests the Fact.MR report.According to the report, enrollment in yoga sessions was prominent until meditations apps entered the fray, marking a new dawn for the mindfulness meditation application market.
As an increasing number of people are perceiving self-care apps as a highly convenient and pragmatic approach, when compared to attending yoga classes, the application stores are witnessing a robust influx of meditation apps.Corporate Spheres Turning to Meditation Apps – A Key Opportunity to TapHigh-performing workplaces, with a greater realization of importance of employee well-being, have also started incorporating meditation sessions and are highly relying on mindfulness meditation applications to achieve the same.
Headspace, Calm, and other prominent players in market are eyeing profitable opportunities across corporate ecosystems.