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A graphic element’s visual weight determines its significance in the visual hierarchy, conveying to the user’s eyes what to focus on and in what order.
It helps direct the readers’ eyes to the crucial content writing first and then to the secondary ones.With the attention spans getting shorter and shorter, you must immediately guide the viewers’ eyes to the crucial information.From brochures to websites to apps, these six visual hierarchy principles will help you design everything while ensuring a positive experience for the users.1.
READING PATTERNSPeople follow the same top-to-the-bottom reading pattern, and the majority of them read from left to right.
Then, s/he sharply moves down to the opposite end of the page, creating an imaginary diagonal line, and then scans across the bottom of the page, hoping to find some useful information.Web designing often build the pages complying with this scanning behavior consciously, putting the most valuable information in the corners, placing the remaining crucial information on the top and bottom bars, and joining the diagonal.2.
Leaving considerable negative space around a button or broadly tracking lines in a text block will make these elements pop up and more easily visible to the viewers.It makes such a huge difference that even a text written in a tiny font can become readily visible if you leave out ample white space around it, signaling its importance.
Likewise, you can lay extra emphasis on a specific text by placing it in a box, separating it from the surrounding space.When we talk about texture in respect of visual hierarchy, we are not referring to graphic texture effects.
