
Within this blog post, we talk about all things Google Smart Shopping campaigns, from what they entail, the benefits these campaigns have, and how to optimize them to benefit your brand and business to its full potential.


Top Smart Shopping tips and best practices for successful Google Smart Shopping campaigns within Google Ads.





Google has announced the reorganization of its most popular ads brand DoubleClick and Adwords as part of its rebranding strategy.
AdWords started its journey seventeen years ago as a search-based ad system, while Google bought DoubleClick in 2008.
With AdWords, one can also place ads on Google search results, websites, and blogs that are affiliated with Google.
One can choose from four types of ads: text ads, image ads, video ads and rich media ads.
It is also characterized by using a click fee system that pays Google the amount of money multiplied by the number of clicks and the bid price.
Google Ads is providing small business an opportunity to use the power of digital advertising by launching Smart Campaigns.