Online shopping is growing extensively. Individuals indeed like the comfort of ordering stuff on the web and getting it delivered to their doorstep in a few days — there's no drive to the store, no excessively long waiting lines, no stressing over the item being available.
Yet, with clothes, the shopping experience is a bit unique—it is a fact that seeing the actual article matters. Give the shirt a shot to ensure it fits, or check whether the shoe color goes with your jeans.
This is a significantly more pressing issue during a period of remote work and cutoff points on movement due to the onset of a pandemic. How would you bring the far-off fitting-room experience to the online store?
How about we look into how AR VR app development does precisely that?
We can anticipate the growing popularity of Extended Reality technology services with trend-setting innovation, for example, excellent cell phone cameras and keen mirrors proceeding to enter our lives.
As the specialists have found, the experience of a virtual fitting room lessens the probability that clients return the item because of sizing issues.
It's no big surprise that many organizations are taking the freedom to execute virtual reality into their online and offline stores.
Back in 2017, Gap reported its VR fitting room application at the Consumer Electronics Show. Created by Google, the DressingRoom application permits customers to evaluate apparel through a virtual avatar. They can pick a character from five diverse body shapes and perceive how unique clothing fits.
Let's understand the advantages organizations get from virtual fitting rooms as a part of Augmented Reality development services-
1. Online deals maker-
We're used to tech innovators like Samsung, Apple, Huawei, and others putting their products in plain view and permitting clients to grasp them.
The primary justification behind such a bold move is that holding another gadget gives customers a feeling of proprietorship that makes them bound to buy it.
That is valid for clothing also — when you give the thing a shot and perceive what you look like wearing it, you may be enticed to get it for yourself.
Also, AR app development company in online shopping brings: customers will take a chance at the dress from the solace of home and be sensibly confident the thing they're purchasing will fit impeccably.
For the retailer, this implies an emphasis on sales. As per the Retail Perceptions Report, 40% of clients will probably pay more for an item on the chance that they get the opportunity to experience it in AR.
2. Solid customer association
Currently, the best test for retailers isn't just drawing in new clients yet reassuring them to return.
Boosting client retention assists retailers with working on their profit from the venture; serving returning clients costs 5 to multiple times less than getting new clients.
It implies retailers should offer unique and customized shopping encounters that clients will need to return for.
A virtual changing area is an extraordinary encounter bound to intrigue many individuals. Extended Reality app development services users will have a good time having fun with virtual avatars and taking a go at different outfits.
Retailers can offer fitting rooms directly through their versatile AR VR app development applications, which implies the client can use the innovation from home. The convenience of that may likewise secure them as customary clients.
3. Diminished returns-
Exceptional return and refund requests are not uncommon for online stores: around 30% of all items bought online wind up being returned, as per invespcro. Contrasted with offline stores, where the rates are at 9%, that is an immense distinction.
Most dress returns happen in light of fitting and size issues. As we have expressed previously, you can't believe the sizes recorded on product description pages.
Virtual apparel fitting applications can help. Utilizing the store application, the client would choose to make or pick an avatar with their body structure and take a go at the apparel they need.
Augmented Reality app development would make it simpler to discover garments that will fit the client impeccably, improving the probability that they will be happy with their buy and not bring it back.
Since we have thought of the advantages of applying Extended Reality technology services in retail, let's investigate how such applications work.
1. Examining the objects-
The initial step is to pick the outfit. In a physical store, the client picks apparel to try on, gets it from a rack, and heads toward an intelligent machine mirror that goes about as a virtual changing room.
The mirror examines the objects they have picked utilizing radio frequency identification technology or RFID. It gathers factual data on the specific thing, which assists with creating a 3D model of the clothing product using Extended Reality app development.
If the client is utilizing an online store, there's no compelling reason to examine anything: the customer picks and taps a button to give it a shot. The 3D models of attire are created.
2. Making the avatar-
For certain items, like glasses or shoes, you can manage without the avatar. For this situation, the product can utilize a smartphone camera or a smart mirror to see the client and overlay a 3D model of an item on the client's picture. Applications, for example, those for Lamoda and Nike, are doing this with their shoe try-on.
However, with regards to shirts, etc., you need an avatar. Here, the product depends on AI and AR to scan the client's body and apply the components to their avatars.
3. Taking a go at the apparel-
Since the avatar and dress models are ready, the client can assemble them.
AR VR app development overlays the checked things over the client's symbol, so the purchaser can perceive how a specific outfit would look on that person.
There's no compelling reason to change apparel, which makes try-on a more manageable process and makes online shopping more helpful.
Yet, there are a few factors that can make applying virtual fitting room innovation more troublesome.
Consagous Technologies has acquired significant experience and insight in executing AR VR app development. We have excelled in seamless operations for the online business industry, assisting organizations with developing their business and leveling out their activities. Connect with us to experience the future as we stand together to witness the revolution!