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Everything you must know about Influencer Marketing

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Everything you must know about Influencer Marketing

In today’s fast paced consumer tastes and ever changing trends, influencer marketing has turned out to be a force to be reckoned with. Influencers and influencer marketing are a rising trend in the digital world. There are several brands that make use of influencer marketing services to showcase their product and promote their products to the right customers. Unlike showcasing your products and services on physical boards, billboards, standees or even your own official website, through influencer marketing you can either hire or pay influencers and they’ll spread the word for you! If you are looking for the right place to help you scout influencers for your brand, visit Taskmo. Taskmo is an on-demand task fulfillment platform that serves as an influencer marketplace and offers the best influencer marketing services. We understand your requirements and fit the right influencers for your next influencer campaign.

Influencer marketing is classified into two distinct types, which include

  1. Influencer Marketing through web-based media outlets.

  2. Influencer Marketing through showcasing and content advertising.

Most of the influencer marketing campaigns are often inclined towards the online media channels and brands rely on these powerful influencers and powerhouses and get the message out through their own social channels. Several influencer campaigns additionally convey a substance component wherein possibly you make content for the influencers. However online media and content promoting frequently fit inside influencer marketing campaigns. As they are not inseparable from advertising.

What are the different types of Influencers?

The field of influencer marketing is grown into leaps and bounds and this has led to the rise of different types of influencers, which include;

  • Micro Influencers - Micro-influencers are individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche.They could be a food blogger, traveler, a local fashionista, or a fitness guru.These smaller, more focused niche experts connect on a deeper level with their audiences and generate greater engagement.

  • Macro Influencers - Macro influencers are basically famous people, either celebrities or social media personalities, with more than 100k followers.As a result, brands usually approach these macro influencers to feature a product on their social media accounts, and this way the awareness and visibility of the brand increases.While micro influencers have a closer and more engaged network, macro influencers reach a much larger (and often very aspirational) audience.

Takeaway

Influencer Marketing can open your image to new crowds and leads, just as expanding brand mindfulness for existing clients. Subsequently, influencer marketing is a great way to permit brands to introduce their products and services in a new, congenial, and fascinating way to the customers. Speak to our experts today at Taskmo, and get a quote for our influencer marketing services now!

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