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France plant protein market is poised for rapid growth in the coming years making it one of the fastest-growing markets in the European Union.
Although the vegetarian and vegan population is still low, the trend has resulted in an increased number of flexitarians who are majorly driving the market.
Growing intolerances towards animal sources and consciousness among consumers for a healthy, sustainable, and ethical lifestyle is also driving the meat analogue market.
Moreover, there has been a great emphasis from the government to promote a sober diet including more vegetables and pulses in the French diet habits and rebalance the protein intake from animal and plant sources.
The government is also encouraging the domestic production of plant protein sources to attain self-sufficiency in the domestic protein requirements.
Although there is a surplus for protein crops including field beans and peas in the French market, around 40% demand for pulses (beans, lentils) is met through imports from the developing countries.
