
Sales management refers to the administration of the personal selling component of a company's marketing program. Read our blog to know more
Sales Management can manage leads and opportunities, accounts and contacts, reports, and analytics, and can automate sales engagements. Read our blog to know more.




Program Management and Project Management are interchangeably used by organizations to refer to various initiatives that they run. They may sound similar but there are quite a bit of distinct differences between the two. The differences must be well understood to ensure proper implementation and benefit realization to the optimum.
In this article we will go over what exactly does program and project management entail, what are the differences, how similar they are, their specific benefits and the key roles in terms of Program Manager and Project Manager
Understanding the Two
We all know that PMI has very clearly articulated that:
Projects are “endeavours, temporary in nature, have a defined start, middle & end and have a defined objective to be met which is often a product or a service.”
And, Project Management is “the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements.”
Projects are usually short term and quick measures that are deployed to achieve quick results. Their goals are always very tangible and once achieved the project team is dismantled and released for deployment to other projects. Each project is unique in its team composition, time-frame and expected outputs.
This also tells us that projects are very tactical in nature and address an immediate or impending business need.


