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This research was done by conducting a semi-structured interview with managers and some employees of coffee shops. The interviewed have been selected by the researcher according to their awareness and ability to interpret the research issue. The researcher used purposive sampling for this research as the participants were supposed to interpret the issue most accurately. For this research, the researcher interviewed employees of the above-mentioned coffee brands as well as the store managers of the coffee shops. All the interviewees were having management experience as well as working experience in the local coffee brands of China.