2021 is behind but still, it is hard to predict what comes around in the future especially for marketers. If you want to get a deeper insight, here it is all about the future of augmented reality in advertising. Brands are looking for smart ways to compete with strategic marketing plans. There is a flexible solution to sustain any digital shifts and that is competitive augmented reality flyers.
Digital marketing does not always mean cold and dry online communication. With AR, it turns out to be a true living and breathing experience. Immersive technologies like augmented reality flyers are creative enough to recreate places, objects, and the whole digital world that cannot be done in real life. The biggest example of AR hype was witnessed through the pokémon go app in 2016, where it attracted about 800 million downloads and bagged around $2 billion in revenue over the last two years. Marketers can use AR technology for their specific sales purposes having the majority of customers, up to 71% wanting an AR experience to enhance their online shopping venture, mentioned in digital marketing institute.
For the past few years, big brands are testing AR technology and figuring out possibilities for marketing campaigns through learning how do marketers run augmented reality OOH? Some of them like Uber let its riders use AR as a fun activity during the ride which resulted in around 1 billion YouTube views. Similarly, burger king used AR technology for their gorilla marketing and gained a name for it. If you also want to see how AR is creating a buzz in the marketing realm, you should check out the future of AR OOH advertising.
It is an imprecise concept that AR has overthrown print advertisement, rather it is bringing life and effectiveness to the print materials including flyers, postcards, and catalogs. An augmented reality flyer can activate the whole features of a virtual shop which you had to showcase through a bunch of magazines and printing material in the past.