Thanks to the economic impact of COVID-19, businesses and consumers across the globe increasingly went online – according to UNCTAD global review report – raising the eCommerce share of global retail trade from 14% in 2019 to about 17% in 2020.Even the 2021 data released by IBM highlighted that the pandemic has accelerated the shift toward eCommerce by roughly five years.
Here are certain strategies that DTC brands need to adopt to make the most of this annual shopping extravaganza and drive some Prime Day traffic your way: Engage customers proactively Amazon Prime Day debuted on July 15th, 2015 as a single-day event; but soon expanded in size and scope to become a marquee event to kick off a shopping spree during what is usually a summer season shopping lull.
In 2021, Prime Day is slated to be held even earlier than usual: on June 21st and 22nd.
Running personalized campaigns would certainly help to keep your products and deals on the top of their mind.
Only promote such products that you know will be well-stocked.Review product listings It’s highly unlikely that a shopper who lands on a listing with incomplete product information and low-quality images will be converted into a buyer.
Make sure that product titles, copy and descriptions are accurate, complete, and top-notch to clearly communicate the envisioned message to the consumers.