When indonesia trademark registration and talking about a product, of course it cannot be separated from the brand. The brand itself can be in the form of one name, signal, symbol, design, or a combination of all. It must be understood if the brand has an important role, namely as a comparison from other products. In addition, it can be used as an asset that has economic value. The following will discuss the benefits of brands for producers and consumers.
Benefits of indonesia trademark registration for producers and consumers
- For Manufacturers
The existence of indonesia trademark registration in one product can therefore help in creating the image of a company. The presence of a brand on a product or service can generally be used for promo needs. Surely this is the most efficient step so that your brand can be known by the wider community. In addition, consumers who are happy with the quality of the product or service being sold will remember your brand.
So, consumers will still trust your product and continue to buy when they need it. You can also improve marketing, if the product or service brand being sold gets a good understanding from the citizens. Because customers will tell good things about your product to several people by word of mouth. Thus, it will automatically increase the marketing of your product.
The next benefit is to compare with some other competitors. This is useful if you are selling a good quality product. Because, many products are similar but have different qualities. Furthermore, the presence of a brand name or brand in one of your products or services can be an identity that is known to the citizens.
The brand name or brand on your product is also used as an identifier or identity by the wider community. Therefore, so that your trademark is not followed by someone, you must register it immediately in order to obtain a patent. Because when it is registered, people who follow your mark will receive sanctions or punishment from the authorities.
- For Consumers
To get a quality product, of course, is important for the customer. When a consumer has obtained the expected quality, he will automatically remember the brand or brands that are attached to the product. Therefore, as a manufacturer of a specific product, you must provide the greatest service so that you can produce quality goods or services.
Creating a brand or brand name cannot be made arbitrarily, you must weigh the meaning of the name for the company. Make a brand name that is unique and attractive, in order to grab the attention of consumers. With a unique name, therefore you will get the benefits of a brand that is easily remembered by consumers. Besides that, consumers can also find your product easily because of the brand name.