logo
logo
Sign in

Wall Street hones in on Netflix Stock

avatar
Filmtv Law

There’s no secret that, despite the recent influx of major studios into the streaming arena, Netflix has managed to hang on to its position as the first and most iconic streaming service in the public’s imagination. Yet early 2021 saw the streamer floundering in the stock market. Is it Squid Games alone that signaled the recent market turnaround? We turned to the expert analysis of entertainment lawyer Los Angeles Brandon Blake, partner at Blake & Wang P.A, for his take on the recent attention Netflix has attracted from Wall Street. 

A Squid Games rally

With most firms focusing on their Q3 earrings, it seems investor confidence in Netflix has spiked with the global success of Squid Games. However, its recent support in the Dave Chappelle scandal has not left it unscathed, either. With its subscriber base now topping 209M users as of the end of June, what does this mean for its stock price and Q4 forecast?

No doubt its ability to continuously deliver high-performing content (as with Squid Games) is a big focus for investors. What will its Q4 slate mean for membership growth? How will this fit into growth over time? Netflix has also made noises towards pushing into the video game and mobile gaming markets with the acquisition of its first gaming studio, alongside overall merchandising. While it's too early to tell how successful these attempts will be, they have also had an impact on overall stock sentiment. There’s also the high-profile acquisition of swathes of the Roald Dahl catalog to consider.

Membership-wise, we’ve seen 4.4 million new subscribers onboarded, half of these from the Asia-Pacific zone, but less than a million of these from North America. Of these, almost two-thirds have watched at least 2-minutes of Squid Games. This comes alongside an announced shift in how frequently, and how, they will be reporting on viewer numbers, moving from an ‘accounts who watched’ to ‘hours watched’ model through the remainder of the year.

Rating effects

We’ve seen an overall positivity remain around Netflix shares, especially after the Q3 release, with several analysts opting to revise their share price upward, some as high as $705 a share. Even previously bearish Wedbush has let up slightly. It seems it is powered by a strong Q4 content slate, seasonality, and confidence around expansion into the Asia-Pacific zone.

On the back of the earnings report, we saw Netflix surge up nearly 18% for the year-to-date, closing at around $636 per share. This gave Netflix a market capitalization of $281.6B, an all-time high for the company. Naturally, we did see a market correction shortly thereafter. What’s particularly of note, however, is that despite this overall air of confidence, Wall Street remains somewhat split on the underlying value of the stock.

As the genre pioneer for streaming, it’s intriguing to see Netflix respond to the changing stock market sentiment around its growth. While Q3 delivered much-needed growth numbers to offset a lackluster Q1 and Q2, it seems Wall Street still can’t quite decide what to do with the streaming giant. Overall, however, sentiment seems bullish, with a few dissenting bears making their presence known. It’s one to watch, and we will keep you updated on notable shifts.

collect
0
avatar
Filmtv Law
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more