Adam Gringruz is a UI/UX designer who is responsible for the design and implementation of all the experiences a user has when interacting with a digital tool, such as a website. For more information, visit our site.
To get ahead of the competition and gain more market share, design revamp for SMEs is becoming pivotal to strengthen business strategy and boost ROI.Instagram – the seemingly humble photo-sharing app – shocked the world in 2016 by rolling out a new logo.
Presently, Instagram boasts more than 1.074 billion active users and new features continue to be added – like the recent user-friendly redesign of Instagram Stories.Other than rebranding and giving an app/website a fresh look and feel, the other reasons for undertaking redesigning of your app/website include – 1.
If your competitors are rehashing their digital products to meet the new-age requirements, you cannot fall behind.2.
Losing popularity in the app stores (or search engines):If the number of downloads of your app has gone down (or the number of visitors to your website), you know it is time to rework the design to rise in popularity again.3.
The new design ought to be inclusive of your existing and new target audience.Whatever the reason for a design revamp for SMEs, you need to have quantifiable goals for your project so that redesign success can be measured.To give you a head start, here are five metrics to measure the advantages of a design makeover.1.
But, most SMEs and marketers would agree that there’s a single metric that matters above all – the rate of conversion.To measure conversions, you have to first decide what counts as a conversion – this means that you have to decide what you want your audience to do once they arrive at your website or find your app.
Case studies show that one dollar invested in UX design generates $ 100 in revenue.
Thus, a well-designed user interface increases the conversion of your site by 200-400%!You need to consider:The importance of careful planningReference perception of UX qualityEvaluation of usabilityYou can read more about these metrics in this article.
It’s the way designers, developers, and project managers can interact with one another and make their ideas come alive.
Prototyping can help with the concept, map user experiences, and convey improvements to stakeholders or consumers, all without writing a single word.
It’s a perfect way to check ideas and see what the users are responding to.
Even though this device isn’t as advanced as UXPin or InVision, it comes with many important functions that make it a great choice for beginners.One of Justinmind’s most interesting aspects, but it does have a free plan with the opportunity.
Using a drag & drop editor, you can use it to meet increasing demand prototypes, important when starting or learning speedy prototyping.AxureAxure lets the developer create interactive, clickable wireframes that customers love.
Obviously, it depends on the designer’s needs; this tool can also be used to develop the most barebones, lowest fidelity wireframes, as well as exceptionally high fidelity wireframes.AvocodeAvocode could hardly be considered a UI design tool.