How To Increase Opt-in Rate for Push Notifications?

Introduction

Web push notifications are an effective marketing strategy to engage and retain users. This marketing channel gives greater or equal ROI which is the reason for implementing in every industry. When compared to emails, push notifications show 50% and 7 times higher opening rate and click rate respectively, and improve user engagement.

Push notifications are permission-based services. It means marketers can’t send notifications until users enable push notification opt-in to receive alerts. So, you need to increase the opt-in rate to implement notification strategies for engaging users and increase conversion rates. Here is the guide that will help you to increase the opt-in rate of push notifications.