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You could have come across several business directories full of businesses to compare against each other if you've ever searched for a service or product online.
Find out the pros and cons of using them to create the credibility of your organization online.The marketing prosBoost the chances of being noticed: By being online in more fields, you increase the ability for potential clients to be discovered and also improve your SEO (Search Engine Optimization), which will bring more people to your website.
You'll also benefit from getting backlinks from more online sites, which is perfect for improving SEO again (although see our health warning about this below at the top of our list of cons).Let's let people find out if you're good: Before agreeing to purchase a product or service, many people want to see feedback and ratings from past customers as it gives some legitimacy to what you think about yourself.
More customers are likely to prefer your business over others if you're getting good feedback.
Some directories also allow customers to check for star ratings, so your business could be at the top of the related listings if you do a good job and get good reviews.The marketing consUnfortunately, Google has found over the years that these web directories have cheated the system by improving their SEO through the spamming of backlinks.
Google also penalizes businesses that are located in such directories to fight this, so make sure you do your homework and just join those that are reputable.