PPC Advertising - what if you don’t have an audience? What if you aren’t an influencer who has earned the trust of your readers?
In this case, you will need to find ways to send visitors to your sales page directly. The good news is that you can do this easily through PPC (Pay Per Click) platforms such as Facebook and AdWords.
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Google has proclaimed that users will now need to verify their identity before accessing Google Ads.
This new amendment in Google Ad policy is based on the 2018’s policy update that requires identity verification for any political campaigns.
Here is everything you need to know about it:New Requirement for Google Ads MarketersThe new verification system will include these aspects:Personal IdentificationIncorporation documents of a businessOther ways of verification of an advertiserOperating geography verificationThis new verification system will be applied in the US, and then gradually, it will become globally.
As per Google, it might take several years for the whole Google Ads program to have only verified advertisers and this will make the platform even more reliable and trustworthy.Google is also targeting some major companies for prioritizing this new amendment for them, and soon, they will get a notification from Google about it.
When you submit a verification request along with the required documents, it may take up to 3 to 5 to verify your account.In case a user underestimates Google’s announcement, its ads will be straightly terminated by Google after 30 days.
This new rule will display the legal name or trademark of the marketer, and it does not really show who is managing the ads in real.
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