Consider trying some special marketing tactics this year to optimize your store to get customers into the Halloween spirit and raise your sales.Summer is over and Halloween is on its way.
Consider trying some special marketing tactics this year to optimize your store to get customers into the Halloween spirit and raise your sales.Halloween Opportunities for Online SellersThe buildup to Halloween is typically a strong sales period, especially for holiday goods like costumes, candy, and decorations.
68% of those surveyed intended to celebrate Halloween, and out of these, 95% of them buy candy, 72% buy decorations, and 67% get costumes.
Retailers and online sellers can focus on these categories, but they now need to address how social media plays a factor in costume and decoration ideas, leading to unanticipated changes in what’s popular by the time the season rolls around.
Candy companies like Hershey have been stocking stores with their Halloween-themed products two to four weeks early this year.
Citing that 55% of Halloween candy is consumed by the buyer, they can see that people will still have reason to buy candy even if there are fewer trick-or-treaters.