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It is not surprising that companies around the world, the size of Nike, CocaCola, Google, and Apple, worry so much about this aspect in their products and services.

In other words, good user experience can help generate more sales opportunities and close more businesses.

Now, have you ever visited confusing websites that did not communicate the value proposition or that made it difficult to find the necessary information and what you were looking for?

Well, then you’ve been in the presence of examples of a poorly crafted UI.

Keep that in your mind because now we will tell you that the UI directly affects the UX since if your site navigation is bad, it is quite difficult to provide a good experience.

It is capable of making this experience even more enjoyable if the designer manages to eliminate some stages in the process of using the product, which means fewer screens to interact.

The digital transformation initiatives have been affecting the business executives across various industries.

A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants.

The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes.

A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025.

During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.User Involvement in Early Phases of Digital TransformationThe very first step in starting the digital transformations is defining which applications are to be built.

Also, one should consider the potential customers for the developed application.