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Chinese smartphone brand confirmed as Number 1 on the continent as demand for solid but affordable devices soars among African users Cape Town, 21 April 2021 – Premier Chinese smartphone brand TECNO Mobile bested Korean giant Samsung for handset sales in Africa in 2020, confirming its status as the Number 1 smartphone brand on the continent.
TECNO Mobile managed to achieve this despite a 6.7% year on year fall in Africa’s smartphone shipments in 2020 due to the Covid-19 pandemic.
The IDC (International Data Corporation) Worldwide Quarterly Mobile Phone Tracker had already placed the company first in Africa for Q1 to Q3 last year, achieving an overall 4th Global Mobile Phone Ranking.
Samsung, which held the top position in Africa in 2019 but faced “supply chain disruptions” in the first half of 2020, secured 15% of Africa’s total smartphone shipments last year.
Counterpoint says four in five smartphones shipped in Africa fall below the $200 mark (R2,900), and companies that offer solid but affordable devices tend to perform extremely well.
“The ASP decreased 15% between 2018 and 2020, and today over 80% of Africa’s smartphone shipments come from the below $200 band.
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