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Top 5 SaaS Product Ideas for Startups

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Varun Bhagat
Top 5 SaaS Product Ideas for Startups

When you’re just starting out with your own startup, it can be tough to figure out exactly what you need to do first, and all the different decisions you need to make can be overwhelming. But don’t worry! You can take your first steps down the right path by considering these top SaaS product ideas for startups. By choosing one of these great services, you’ll have the ability to start taking orders quickly, without having to spend time or money getting that service up and running yourself.

 

1) Project Management

Running a startup is about as close to mission impossible as it gets. With limited time, money and resources, startups need help prioritizing everything from product development to marketing. Project management software has been around for years and is an integral part of making sure your project runs smoothly. From managing human tasks to software development, there are tons of tools that can keep your projects organized and on-time. Having a solid foundation of project management will lead to less headaches, more productivity and hopefully – success! You can always connect with SaaS development companies.

 

2) Customer Relationship Management

Inbound marketing and sales is all about creating and cultivating relationships with potential customers. These can be either transactional, such as someone paying you to do a service, or relational, such as selling them an app that helps them do their job better. However, for most startups—particularly early-stage ones—relational opportunities should be your focus. Why? Because relational transactions take time to develop and nurture; it takes time to build trust and reputation. So, if you’re just starting out, customer relationship management (CRM) software is one of those sweet spots where there’s low investment required upfront but high potential returns over time.

 

Read more: India’s Top IT Consultant Company

 

3) Market Intelligence

Before jumping headfirst into building a new product, take some time to research your target audience. What kind of service are they looking for? Are there already competitors? If so, who are they and how do you think you can provide better customer service or a unique spin on their offerings? Can you build something that will give users a whole new experience? All of these factors play into creating a successful product.

 

4) Collaboration Tools

The demand for collaboration tools has grown rapidly over the past several years, and there’s a big market out there just waiting to be taken. While email may have been enough of a solution in its early days, today it’s more important than ever to have great systems in place for workgroups and project teams. We recommend looking into Groupware as a first step toward building your ideal team productivity suite. If you go with an established system like Google Apps or Zimbra, or build your own on top of PostgreSQL/MongoDB, you should definitely consider adding a calendar scheduling tool into your plan as well.

 

5) Recruitment Automation

In a competitive talent market, recruitment automation has become a must-have feature that startups need to offer. Recruitment software saves you time and money by cutting down on admin, giving you more chances to talk to candidates and sell your company. Adopting a simple 'if not, why not' mentality is a good way to work out if recruitment software is right for your business – if it's something your competitors have implemented already or have on their product roadmap, then it's probably going to be a big deal in future! If you're just starting out though, consider what type of functionality will be most useful – email templates with auto responses are easy to implement but unlikely to provide any ROI.

 

Conclusion

Creating a startup is tough, but thinking of a great product idea can be even tougher. There are many places you can go to brainstorm new ideas—either online or in person—but there’s no telling which of your ideas will be a winner. The main thing to remember is that it’s important to iterate and improve on your initial idea. Try it out in real life with a prototype before you put all your effort into it and blow through your life savings on development costs.

 

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Varun Bhagat
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