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If you want a great e-commerce store then understanding Shopify analytics is a must.
If you have an e-commerce store on Shopify, you must be familiar with the challenges to find out how your customers are using your store.Today Google Analytics is the most valuable online tool you can have.
However, only 65% of all websites use it, and trust me what I say next is over 90% of Shopify stores have it set up incorrectly.
I can tell you from my personal experience, most of the new clients generally have their Google Analytics broken, one way or another.Why you need Google Analytics?If you want to polish your data analysis process so Google Analytics is the best and ultimate solution.Before gathering all data about your store, you must require a Google Account, sign up for analytics tracking, & choose all data you want to track from your store.Once you are finished with the basic implementation.
You can easily connect a Shopify store with it as Shopify has a native integration.Following are the reports you can get using Google Analytics e-commerce tracking:Your customer locationThe most popular productsChannels that drive the most salesCustomer behavior on your storeSetting-up Google Account is not that difficult and it’s even harder for Shopify Stores because of its integration.Following are the steps you need to follow:Create a GA account.Set up the necessary views.Exclude Internal Traffic.Exclude Traffic from known bots and spiders.Set up site search.Set up demographic reporting.Add Your Site to Referral Exclusion List.Set up Google Signals for Cross-Device Tracking.Add the Google Analytics tracking code to Shopify.Verify Shopify Google Analytics Setup Implementation with Real-Time Reporting.Set up Enhanced e-commerce.Wrapping-up:I hope you find the above information helpful and you had success with Shopify Google Analytics e-commerce tracking.
If you are facing issues with Shopify Google Analytics Setup?