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Why should you personalize your website for customers?
The fact is that this can be such an important marketing tool for your business to get the competitive edge you need to stand out to customers.
When you optimize user experience using website personalization, you are improving your chances of standing out from the competition.
You can get a better idea of the personas and demographic data for your target audience.
This allows you to know exactly who your customers are so that you can better know their needs and how you can get those conversions.
Thanks to using personalization, you are going to be more likely to get conversions because of the custom experience each customer gets.