The term “bounce rate” refers to an Internet marketing term used for web traffic analysis. It denotes the proportion of visitors who enter the site and then leave or bounce rather than continuing to view other pages on the same site.
Did you assume that a bounce rate is the amount of time a visitor spends on a website before it ‘bounce’ back to another site?
If yes, then you are wrong.
Get to the root of the problem.
There could be many reasons for high bounce rate including problems stemming from internal, external, consumer or marketing actions.
You can take help from Google analytics to make some improvements.
You can also consider reviewing your site by your employees or friends and get better recommendations.
One of the most important objectives of bringing traffic to the website is conversion and businesses apply a lot of techniques for increasing conversion rate 1 on their website.
This can happen because of various reasons like bad content, slow page load time etc.
No popups except Exit Intent
Set External Links to Open in New Windows
Below is the infographic 5 which will show you the study results:
The study mentioned above shows you that your bounce rate can jump from 9.6% to 32.3% with the increase in page load time from 2 to 7 seconds.
