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Project Agora To Host Thought Leadership Event On Header Bidding

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MarTech Cube
Project Agora To Host Thought Leadership Event On Header Bidding

Project Agora, one of the leading Media Technology companies in EMEA, is to host an online thought leadership event on November 30th, entitled “Where is Header Bidding?”. As the title implies, this publisher-oriented forum will be focusing on Header Bidding, the popular advanced programmatic advertising technique.

The event will feature talks from two top industry experts: Sebastien Noel, Deputy Director of Programmatic Activities, Ad Tech and Monetization at the prominent French publishing group M Publicitê; and Andrew Hayward-Wright, Programmatic Advisor at IAB Europe.


Andrew Hayward-Wright is recognized as a global expert in the operational deployment of ad technology, and will present insight into the latest trends in Header Bidding – followed by a Q&A. Sebastien Noel has deep experience working with Header Bidding, and will share his insights into the technique – discussing the impact industry changes have had on Le Monde and what he believes the future of Header Bidding will be.


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