Digital marketing itself is a the most effective way of marketing. There are various tactics to make your business successful using digital marketing using social media, SEO, SEM, SMM, content marketing, email. Now a day many companies focus on digital marketing and they invest a lot on digital marketing as it is effective than traditional marketing. So, when you focus on budget the first thing is to focus on objectives, and marketing strategies. The first strategy is to identify the marketing objectives and the best way to start working on budget is, you should be clear about goals and for coming year. To learn this thing enroll Digital Marketing Institute in Pune.
The next objective should be, you should audit your past result as how much you have spent on campaign and advertisement and also should analyze the result of it. After that you will get to know how much this year we need to spend on digital marketing. Also, you should analyze which are the best channel to work on and not. You should also evaluate your options as when it comes to budgeting you should be prepared for several options without finalizing one. You should allocate your budget based on the priorities of channels. Also focus on marketing software’s because marketing is impossible with tools and software and it helps.
There are lot of tools which help and you should think of investing for better results and they are social media marketing/management software, project management tool, email marketing tool, content creation tool, graphic designing tool. Most of the company almost spend between 7 to 10% of total revenue for digital marketing. But also, many companies are short of budget still they adjust in spending 2-3% of their total revenue and most of the time they focus on SEO and social media marketing as for that you don’t need to invest a lot on it.
In marketing there is a 70-20-10 rule which you should focus on and many companies even focus on. The rule says spend 70% of time and money on now, spend 20% of time and money on next, spend 10% of time and money on new. If this rule is followed by every marketer, you will actually succeed in your marketing strategies you made. There are 5 places where investment is effective and that is Search Engine Optimization (SEO), Pay Per Click (PPC), Email Marketing, Ecommerce Marketing, Marketing Atomization.
If you focus on overall percentage and want effective budgeting so allocate your marketing budget likewise – 16% paid display, 14% social media marketing, 13% traditional marketing, 10% email marketing, 10% content marketing, 9% SEO, 9% PPC, 9% website, 9% affiliate marketing. So, when you finalize your budget, such things should be taken under consideration before actual finalizing it and the budgeting should be planned and then execute it, this will help in effective marketing of your brand or product.
Takeaway: — The Digital Marketing Courses in Pune is designed to build or consolidate your digital marketing know-how to gain new skills and support your ideal digital marketing journey. The digital marketing training institute provides workshops conducted by in-house experts to help you understand the critical fundamental components of digital marketing and develop a successful digital strategy.
