The global sales intelligence software market is expected to grow from USD 2.0 billion in 2019 to USD 3.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 11.4% during the forecast period.
Factors that drive the market growth of the sales intelligence market are imminent need for advanced software to improve customer targeting and connect rates, and growing demand for data enrichment software to improve sales conversions.Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=160616397The sales intelligence software market comprises major solution providers, such as DiscoverOrg (US), Dun & Bradstreet (US), LinkedIn (US), Oracle (US), Demandbase (US), InsideView (US), Clearbit (US), HG Insights (US), LeadGenius (US), Infogroup (US), UpLead (US), RelPro (US), DueDil (UK), EverString (US), RingLead (US), Gryphon Networks (US), List Partners (US), FullContact (US), Yesware (US) and Zoho (US).The study includes an in-depth competitive analysis of these key players in the sales intelligence software market with their company profiles, recent developments, and key market strategies.
The players in this market have embraced different strategies to expand their global presence and increase their market shares.
New product launches and enhancements; and partnerships, acquisitions, and collaborations; have been the most dominating strategies adopted by the major players from 2018 to 2019, which helped them strengthen their offerings and broaden their customer base.Dun & Bradstreet (US) is among the leaders in the sales intelligence software market with a prominent geographic presence.
The company has alliances with many leading companies that have acquired various companies to enhance its sales intelligence offering.
For instance, in July 2019, Dun & Bradstreet acquired Lattice Engines, an AI-powered Customer Data Platform (CDP), to provide customers with full access to data and insights in the Dun & Bradstreet Data Cloud and identity resolution capabilities combined with Lattice Engines’ AI and analytics-enabled CDP.