PR pros who want to take their skills to the next level could consider adding movie-watching to their list of professional development activities. A good PR film can provide fresh insight into an issue, offer a different perspective on a problem, or just give you some interesting recommendations for what to watch at home tonight. Here are four movies that PR professionals should add to their must-watch list.
1) The Social Network
The Social Network is the true story of how Facebook founder Mark Zuckerberg created one of the biggest companies in history while still in college, and tells this tale with wit and humor. It's also a fascinating look at what it takes for somebody to be successful when they've got tons of people actively rooting against them (friends included).
2) The Wolf of Wall Street
The Wolf of Wall Street is a three-hour tour through the seedy and illegal underbelly of the stock market. It's based on the true story of Jordan Belfort, who made millions by cheating people out of their money and is filled with more outrageous things than you can shake a stick at. If you're looking for an entertaining movie that will also make you think about the lengths some people will go to make money, this is it.
3) Erin Brockovich
When Erin Brockovich took on the corrupt management of a California utility company, she had no idea she was about to become a household name. This movie tells her story – and the story of how she helped bring one of the largest class-action lawsuits in history to a successful conclusion. It's an inspiring tale of one woman's fight against corporate greed and is a must-watch for any PR pro who wants to learn about grassroots activism.
4) The Imitation Game
Alan Turing was a genius mathematician and cryptanalyst who played a key role in breaking the German Enigma code during World War II. This movie tells his story, from his student days at Cambridge to his work with the British government during the war, and paints a fascinating portrait of a man whose mind worked in ways that were centuries ahead of his time. If you're looking for a movie about intellectual brilliance and its consequences, this is it.
So those are four must-watch movies for PR pros. Whether you're looking for insights into business and financial dealings, legal cases, grassroots activism, or intellectual brilliance, you'll find something to enjoy in these films. Happy watching!
Irrespective of the business size, public relations helps bring your business to the level of some of the biggest competitors in the industry.
You can also choose the platforms that will work best for your campaign.
Know Your AudienceTo create an impact with your message, you will need to identify your targeted audience.
Your targeted audience are the ones who are most likely to respond to your campaign and so it is important to get a good understanding of your targeted audience, their likes, and dislikes, and construct a message on how your business addresses their problem points directly.
The ideal platform for your PR campaign is the one that your ideal audience frequents the most.
Ask such questions to get a better understanding of the platforms that your audience is likely to visit more and so that you can create a winning campaign.
