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Whether it's a website for selling vegetarian products or private services.
In any case, you must understand from the outset the concept and idea, and of course the ultimate goal, or rather the way - earning money.
In the second paragraph, people often forget that they should have at least some idea on the Internet - the landing page.
Ideally, of course, use and develop a web version of the application, because not everyone has access to a mobile phone while working.
When developing a landing page it is important to show all the advantages, features and cause the desire of a person to download it.
By the way, learn this article startups that failed in 2017 to be acknowledged.