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Whatever the name night suggest, you can think of the new Volkswagen Atlas Cross Sport as a five-seat alternative to the Atlas.
Conceived primarily for the U.S. and Canadian market, it’s an example of VW’s regional divisions knowing what works for their audience, and the automaker’s platforms being flexible enough to drive that understanding right onto dealership forecourts.
“I can proudly say the Atlas Cross Sport is born and raised in the North American region,” Michael Lovati, Vice President, G3 NAR, VW Group of America explained to me.
“Actually, the Atlas Cross Sport is the fastest car we’ve penciled and got approved in the entire history of our region.
It only took us about three months to concept it, get it approved, and then start working on the entire project.”
Volkswagen did it by starting with a proven platform: the Atlas full-size SUV with seven seats.
