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Top 10 Tools to have in your Marketing Tech Stack in 2022

Mihir Contractor
Top 10 Tools to have in your Marketing Tech Stack in 2022

There was a time when marketers had very few choices in automation. It was a challenging time. In a way, it still is. But now the problem lies with having too many. 

Just imagine this. The year was 2011. The marketing automation landscape was picking up, and marketers had a mere 150 marketing technology tools. Fast forward to ten years later, and that number is more than 50 times higher at 8000 and counting. 

What is a Marketing Technology Stack?

Gartner defined Marketing Technology Stack or ‘Martech Stack’ as “a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations.” A Marketing tech stack is categorized into: 

  • Email Marketing Tools
  • Social Media Tools
  • Advertising Tools 
  • CRM Tools
  • Analytics Tools
  • Collaboration Tools

It is evident that there’s no dearth of marketing technologies in the market, as businesses are constantly in search of tools that streamline tasks and aid with workflow challenges. After all, there’s just too much a business can achieve with the right set of tools and fetch ROIs. 

So this is the picture. Too many choices, and there’s no other option but to choose those that would be fundamental to your business goals. How do you pick the best? 

There’s a way out, and that’s what I’m going to address. From our experiences and team insights, we’ve shortlisted a few tools that have now significantly transformed the way we work. For good. 

Let’s have a look. 

Read the full article from here: Top 10 Tools to have in your Marketing Tech Stack in 2022

Mihir Contractor
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