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5 Mistakes to Avoid When Selling Your Online Business in 2022

Sofia Sienna
5 Mistakes to Avoid When Selling Your Online Business in 2022

You’ve created an online business, and things are better than you could’ve imagined.

But now you’re ready for something new. For example, you can learn more about the Amazon FBA seller program and follow their procedure to boost your online sales.

With the help of AI chatbots, your online store can boost engagements by answering questions instantly.

Maybe you have another opportunity lined up, or you want to take a much-needed break.

No matter what your reasons are, selling a business allows you to reap the financial rewards of all your hard work. But any mistakes during this process can result in losing thousands or even more.

Fortunately, many of these mistakes are easily avoidable. By knowing what to look for, you can avoid some of the most common mistakes that business owners make when selling their online business.

In this blog post, we’ll cover the top mistakes to avoid when selling your online business. We’ll also look at the exact steps you’ll need to take when selling your website or business.

1. Underestimating the Time and Effort Required to Sell

Many business owners make the mistake of underestimating just how much time and effort it takes to sell a business. It’s not uncommon to see dips in performance as business owners struggle to run their business while handling the sale at the same time.

The time frame depends on various factors, like how you structured your business and your asking price. The average time it takes to sell a business is somewhere between six and 11 months.

If all the stars are aligned, you may be able to sell your online business even faster. But it’s rare for a sale to proceed without any hiccups. You’ll likely spend a lot of time fielding inquiries, negotiating terms, and preparing documents.

Start making preparations as early as possible to help cut down on time.

2. Not Hiring the Right Business Broker

As covered in the previous section, there are many steps involved in selling a business, from the day you list it for sale to the day you hand it over. 

Many business owners make the mistake of handling the transaction on their own. But unless you have prior experience in this area, you’ll want to hire a business broker.

Hiring a broker undoubtedly comes with extra fees, but brokers can help you properly value and sell your business faster. Brokers also typically earn commissions, so it’s in their best interest to maximize the value of your business. 

Just as important as having a broker is choosing the right one. Business owners will often choose the first person they meet to get the process going, but this can end up costing you more time and money if you choose someone inexperienced.

Interview multiple brokers to find the best fit for you. Look for someone that also has a proven track record and experience with selling your type of business. Don’t be afraid to ask for credentials or references, as any qualified business broker will provide them.

3. Getting the Business Valuation Wrong

Another common mistake that business owners make is getting valuations wrong.

If you undervalue your business, you’re leaving money on the table to the tune of thousands or even tens of thousands of dollars. It may be tempting to list your business at a more attractive price or even take a lower offer, but you’re only selling yourself short.

On the opposite end of the spectrum, make sure that you don’t set your asking price too high. This can cause you to lose potential buyers once they dig into your numbers.

Selling your business purely for cash flow reasons is another mistake. Instead of calling it quits and missing out on opportunities to grow your business, don’t be afraid to reach out to investors

If you are running a charity business, you might also want to check out how you can receive tax-deductible gifts and funds to help support your organization’s charitable mission.

4. Not Maintaining Financial Records

When you sell your online business, you can expect potential buyers to comb through your financial records carefully. Failure to maintain accurate records greatly increases the perceived risk of buying your business.

 Buyers want to make certain they’re buying a legitimate business. They’re also looking for records that prove that your business is profitable. 

 Any mistakes or inconsistencies in your financial records can raise red flags and cause potential buyers to back out. Consider hiring an accountant to help you review and prepare the statements as indicated above.

5. Not Increasing the Value of Your Business

Finally, another mistake that business owners make is selling their business without improving its value.

Imagine you’re selling your home. To make it more attractive, you’ll spend time decluttering your space, changing light fixtures, and conducting minor repairs. You might even add a fresh coat of paint to freshen up the interior.

These measures will help make your home more appealing to potential buyers. Similarly, you’ll want to “freshen” up your online business to get top dollar.

Once you decide to sell your online business, you’ll want to involve your team and key stakeholders right from the start. You should also create standard operating procedure (SOP) documents that detail how you handle various tasks. For example, if you do deliveries, you can write an SOP that breaks down each step from when orders are placed to optimizing delivery routes to when they’re shipped out.

A good place to start is to get a user interface store review. This involves a team of professional designers auditing your store and providing feedback on making it even better. Take the time to answer any questions you receive and be patient with potential buyers. One way of doing this is by leveraging conference call software solutions. Using them, you can easily connect a number of stakeholders on your calls to ensure that all the questions are answered well.


Selling a business isn’t like selling a personal item, where you can post something for sale and arrange a quick meet. Even if selling your business isn’t on your radar right now, that may change in the future and you’ll need to be prepared. Avoid the mistakes that many business owners make to ensure that you’re getting the best value for your business.

Sofia Sienna
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