Google ads have become the life of marketing campaigns. Everybody is using Google these days and so, it is wiser to target that audience. Google ads were formerly called Google AdWords. Through Google Ads, you can display your advertisement copy on Google’s search engine and various other platforms.
If you are an aspiring Digital Marketing professional, the concept of SEO must not be new to you.
For example, duplicated content on social media profiles bars social engines from featuring them in their search results.
The more keywords an ad contains, the higher are its chances of appearing for a particular search string.
These ads can be image, video or text-based.
In other words, SEO affects the ads that are displayed.
SEO in Online Reputation Management (ORM)
