Ranking in the top-most position in the SERPs becomes vital for any e-commerce website. Without this, one would not be able to attract new customers and drive sales. In such a situation, one can turn towards an ecommerce SEO agency that implements the best practices to implement the website, boost organization traffic, and gain increased revenue.
If owners hire an ecommerce SEO company, they can leverage customized strategies that include site structure, content creation, alt text, customer reviews, keyword research and much more.
Their secret of driving optimum sales is a list of tactics which include:
1. Site Structure
Site structure is the backbone of any successful SEO strategy. Without proper site structure, the user experience may be reduced, and the bounce rate is harmful to any website. It can also lead to a drop in ranking, and Google can also penalize for the same. Besides, it helps Google understand the content better and result in fast indexation.
An ecommerce SEO company in India understands its vitality and optimizes the same by using the following techniques:
● Preparing a site structure in advance
● Creating an URL that follows this hierarchy
● Site navigation in CSS and HTML
● Shallow navigation structure
● Header listing the main pages
● Internal linking structure
● Usage of breadcrumbs
● Categorizing products in terms of search query
● Sitemap
● Canonical tags
● Compressing images
2.Improving Site Structure
After the processes mentioned above are complete, SEO specialists will improve the site structure to enhance the user experience. They will do this for their clients by firstly registering on HTTPS. It ensures privacy and protects all the related information, and boosts the SEO as a whole.
Next, they will improve the page speed as it is essential in increasing bounce rate. Furthermore, an ecommerce SEO consultant will optimize for mobile as smart phones account for 50% of the transactions. Keeping all these in mind, they will build quality backlinks and prepare to engage meta descriptions to increase the site’s Click-Through-Rate.
In addition, they will also transform 404 pages into new and updated content to direct sales.
3.Optimizing Product Pages
Product descriptions and product pages are an essential part of any eCommerce website as it is through these conversions are driven. However, an ecommerce SEO expert would not ever resort to copying content from its competitors as they know how duplicate content goes against Google’s Webmaster guidelines.
Instead, an ecommerce SEO agency will optimize for header tags, meta titles and descriptions. However, that is not only. They will also add a high-quality image and the products and include relevant keywords to rank for the targeted search query.
Besides, they know the importance of client reviews and how they can build trust and credibility. Apart from this, professional SEO experts will do adequate logo placement, create brand awareness, and implement video descriptions.
4. Content Creation
Content creation is equally important as it tells Google why should users visit one’s site. An ecommerce SEO agency will optimize for the exact phrases but utilize compelling phrases such as ‘Free Shipping’ or ‘On Sale Now’ to increase the Click-Through Rate. They will place the keywords three to five times in a 1000 words content.
Moreover, they will also create posts comparing recent products and implementing power words such as ‘undeniable’, unforgettable’, ‘impressive’, ‘life-changing’, and much more. Furthermore, they will also post content more often and leverage recent trends.
With the professional assistance of an ecommerce SEO agency, one will convert the users into potential customers. It can prove advantageous in the long term and ensure a higher ranking, allowing one to gain a competitive edge.
