

Retail reports are similar to retail surveys but can be conducted more frequently and target one specific aspect of your presence in the store.
Having a powerful retail existence is all about making your product attractive and available to shoppers, in order to capture sales. 50% of consumers say they would shift to a different brand if they experience a merchandising mishap such as out-of-stock or incorrect labeling, This is why continuously following your brand’s performance on the shelf through in-store visits is a key to an effective retail strategy.
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