Planning to boost your brand awareness? Well adding a favicon will fulfill this motive. Now you might be wondering what are favicons or are they the same as icons? Wait, don’t get confused we as a Jacksonville Web Design Company would like to tell you more details about it.
As we know even the small details of your web interfaces matter, and that make a huge difference, not only on the usability but also the level of recognizability. In order to fulfill this for the successful promotion, Favicon is a small but powerful element in this field.
Hence, don’t forget to add every small but powerful detail to your website. Because applying it to the website doesn’t take a lot of time and effort. But before we get into its importance or details, let’s answer the prime question first:
What are Favicons?
Now imagine, you want to visit a website which you have scrolled yesterday. What you will do? Obviously, you will go to the history, but if all the links are only written in a single line without any symbol, it will be hard to recognize your scrolled website. You need to follow this huge copy to get a particular webpage. It’s horrible, isn’t it? This is where the favicons are most useful.
Basically, the word favicon is a mix of two words “favorite” and “icon”. It also means a tiny iconic image that shows your website. They are also known as shortcut icons, a bookmark icon, URL icon, tab icon, browser icon, or website icon. These are added to the bookmark list and that help to mark out pages visually. This is nothing but a file favicon.ico that contains a small icon with a particular website page if it needs this kind of special visual support. It is shown on the right next to the title bar.
Favicon is a 16 by 16 pixel small icon. That can be the logo of the company or something visual that represents the brand of the company or the website. Nowadays, there are many examples where favicons are displayed. They are useful for branding and usability in various ways. The main purpose for creating a favicon is, for example, if somebody has tons of tabs open in a browser then the title would actually disappear. All you would see are the icons. This is how a small element matters a lot. Let’s have quick look at the importance of favicons.
Why Are Favicons Important?
In this era of digitalization, we know that people get tons of intelligence on not only a daily basis but even an hourly basis. There are lots of informative data around us that we are physically unable to consume just because time doesn’t grow similarly.
To improve user experience, favicons play a vital role. It becomes easier to find the needed website with the help of bookmark by image, instead of looking through different URLs. Today, we can see each and every Modern Website Design using favicons in its browsing tabs.
In order to build an image on a world wide web, every website should have icons, this helps them to be unique from other web resources states our Website Designers. No matter what kind of website you have, it is a useful tool.
Favicons are basically created for the fast visual search of the needed website between thousands of bookmarks on the internet, which helps to hold your target audience to find you faster and easier.
Favicons play an important role in making simple website design user-friendly due to the benefits mentioned below.
Benefits of Favicons:
- Increased Usability of Site: The usability of the site is equally related to search engine ranking. Having a favicon near your website title or browser tabs, on bookmarks, on browser history, and so on, helps the user to save their time as well as help them to recognize and search your website without any difficulties. They may have a small but significant role in SEO. This might include some theories that explain favicons affect SEO. Even so, they do or do not affect SEO, try to implement your SEO strategies with favicons so that it will indirectly influence a website’s SEO.
- Bookmarks: With the help of favicon you can have higher advantages over a website that does not offer to save and keep a website bookmark on the browser. Many search engines such as Google, Firefox, and Chrome reduce some search ranking signals for the sites that are bookmarked on the web. If your simple website design is too simple and doesn’t have a favicon then you lose the chance to be on the bookmarked list of Chrome browsers.
- Increased Brand Awareness: A favicon is a smaller pixel of the company logo or is a small designed image that shows the logo of the company or its brand name. It happens sometimes that your logo is not suitable for the format of the favicon, in such a case it requires certain adaptions. If you observe the Facebook favicon, then you will notice that you don’t have to see the tab title to recognize what website is loaded there. People will remember you by the favicon or logo. So it will be easy to recognize the brand name and your company whenever and wherever they see them. To build a brand of your website or company online you need to be compatible. Use your company logo or adopt the same colors, shape to your favicon. Any good website design company will help you create the best favicon for your company's website.
- Quick access to the website: The experts from website design Jacksonville always suggest using standard favicon. Favicons can be compared to health. It means people understand its importance when it’s poor. The same happens in the case of favicon. If the favicon added is poor, and illegible, then it will be the weak point for your website user experience. Modern users expect favicons in website design just because it saves their precious time.
- Credibility/Trust: If a website doesn’t have a favicon, then web browsers will display a grey icon. This may lower people’s trust if they saw that icon on your website. As we know first impression matters a lot, lack of favicon will clearly show that your professional website designer hasn’t paid attention to small details. Make sure that if people have visited your website in past and they know your favicon, they will visit your website again. If they see your favicon in search engine results, it will also save their precious time on searching the tab which they want. If users trusted you once, they will do it again and again.
Conclusion:
A favicon may be the smallest element for your custom website design, but it is the most important one. Hence, professionals from the Jacksonville website design company will suggest you not neglect this element of your web presence. It will help you establish your brand, generate a good user experience, and boost your SEO. People will observe it every time, they open your site, check their history or bookmarks, or save a shortcut of your website on a mobile or desktop. Many small steps are involved in making a successful website and adding a favicon is one of them.
