Through the Screens to the People
To see the adaptation of digital technology in the signage field at such a rapid pace is astonishing. I wonder how many more years it will take for digitalization to overtake the traditional methods completely. Though the traditional ways created curiosity about the products it promoted, on the flip side, digital signage takes the straightforward approach to attract potential customers through various digital mediums.
Digital signage has vast applications in various sectors from healthcare to food outlets, education to sports, transportation to retail. Digital signage is spreading its root in its adjacent industries by offering customizable brand content, eye-catching visuals, and analytics and reports that help clients plan their moves ahead of time.
The future where digital signage will inhabit us is near, and embracing it is the best move to stay ahead of the curve, which is what the companies featured in this edition of “The10 Most Innovative Companies Revolutionizing Digital Signage” imply. From offering services that enhance the brand’s customer experience to providing all-in-one platform software integrated with all the signages for easy access and control, these companies are rooting themselves in the industry to create the new wave of transformation.
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The reason most of these displays are dead (or showing generic, boring content) is because the person-in-charge does not have the right strategy to put it into practice.A strategy is what makes digital signage screens from okay or average, to the ones that actually help with company goals, like upselling products or producing internal communities.A few other advantages of having a well-documented digital signage strategy include:More engagement with your screensA solid foundation for excellent internal communicationMore user-generated content on feedback sites and social mediaMore traffic to your site or other owned business channelsDigital signage content that is simpler to update and manageThe capability to track the results of your digital signage1 - Set goalsWhen we do not have clear goals, our digital signage content becomes a useless piece of garbage.
If you have a business, you must be looking forward to using digital signage solutions to,Increase web traffic (send audiences to a particular URL from your digital signage)Sell more goods (in the case of restaurant upselling and promotions)Increase signups to a mailing listIncrease social media following or user-generated contentThe ultimate goal would be to drive viewers towards more acceptable behavior such as:Enhanced internal communicationsSales teams to achieve bigger target goalsEase of room booking processes or wayfindingThe rise in brand awareness across new products or crucial verticalsClarifying the goals to yourself and your company will take you one step ahead in putting out an effective digital signage marketing strategy.2 - Set measurablesWhen your content is running out on the Internet, it's perhaps easier to convince stakeholders of the true value and significance of content marketing.
Companies such as Buffer and Kissmetrics have defined entire business models around their ability to draw in people using fabulous content.
With digital signage content, you can win those who are skeptical.This leads to an essential question - how will you measure your goals?
Whether it's via number, dollar, referral, web sessions, follower count, ice cream sales, and more, the metric is your choice.
Then repeat the process until every piece of your content strategy has inception, middle, and finish.You can make it as creative as you want by adding a CTA, a unique URL, or a promotional code.
How new and innovative solutions like the bottled water delivery service solution have played a unique role in revolutionizing the water delivery process for the home water coolers.
Digital signage, over the last decade, has gained much traction as a major tool for marketing, advertising, and communication across many industries.
Digital displays offer a wide range of business benefits, not limited to increased profits, greater reach, and enhanced engagement from visitors and customers.
According to research, digital signs capture as many as 4-times more views than your standard, static display, with a recall rate for information and messages at an impressive 83%.
The enhanced engagement that digital signs generate provide businesses with bigger and greater opportunities to increase consumer interest, invite more foot traffic, and in turn, impact sales.
If you think about the number of times you’ve gone into a store or any establishment because of their flashy digital signage, you’ll understand just how powerful this technology can be in attracting consumer attention—enough to bring them into a store’s threshold and make them want to participate in the business inside.
Not only do digital signs reduce perceived wait times in store queues, they also provide customers a convenient means to find their way around the establishment, learn about products and services, and even sign up for promotions.
