

Lack of control or information on the way they target - This means Marketing Company advertisers are not able to design targeted messages that are specific to the audience. They also do not know what audiences have performed better than other.
Lack of transparency or control over the placements - it's unclear which ads were displayed and advertisers are unable to be sure of what YouTube, Maps, or Display were performing in isolation. Instead, we're being able to view an overview of all locations.





